Amazon Fire TV

Amazon Fire TV

Voice Recognition User Research
Hardware and Software Integration User Research
Testing Paper, Electronic, and Intro Video Content

Overview
Deb joined Amazon's design team as it was developing its first generation Amazon Fire TV. It was the first Amazon product with voice recognition. The project had unique challenges given that it consisted of two pieces of hardware and a new software platform, and voice recognition. She created internal user groups from the beta pool and identified employees with specific TV-watching behaviors to use for rapid internal usability studies. She worked collaboratively with designers to run A/B tests on hardware and software designs to resolve known usability issues. She also helped the management team make decisions about introductory videos, remote control behaviors, and how to label and convey the value of Prime membership for streaming video offerings.

  • Scope
  • Hardware and Software User Research
  • Beta Program Engagement, Lab Studies, Surveys
  • Paper Protoyping
  • Discount Usability Testing
  • Visual Design A/B Testing

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