NewYu Social Fitness Application

Tracking Fitness via Wearable Technology

Design thinking based on competitive analysis
Gained insights through user interviews
Explored new ways fitness technology motivates us

New Yu was entering the social fitness space and needed a solution that would compete with Nike Run. They wanted a plan to build and design templates for both a desktop application dashbaord as well as mobile web application.

After working with data from competitive analysis from Nike's and Fitbit's products, we ran several user studies, wrote user personas, and prepared case studies for how our test subjects used the competitive products. After designing user flows, UI, and the Photoshop skins illustrating how the application would run over these multiple devices, we successfully completed the project by delivering a UI Design Spec, CSS/HTML and Javascript/Jquery templates for the system on desktop, Apple IOS and Android platforms.

  • Scope
  • User Interviews & Persona Development
  • Lean Iterative UX Design
  • Art Direction & Visual Design
  • UI specifications
  • Desktop & Mobile Web synching with Wearable Uploads

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