ZOOVE

Mobile Marketing & Advertising

Increased awareness of mobile data services
Extended advertising into the new mobile channel
Designed collateral to move 35+ age group to action

StarStar Mobile combines a memorable, custom-selected consumer-facing mobile phone to initiate a unique, mobile-engagement experience that begins when a call is placed to a ** number. Once the call is placed through the mobile phone, customers will not only hear from the brand directly via phone or IVR, but will also receive relevant and targeted text and web communications based on the ** number dialed.

SOV Interactive was Zoove's exclusive agency to help solve some critical marketing design challenges. The plethora of in-house creative solutions and services provided to the lean startup included Website overhaul, print collateral, animated ad banner campaigns, video, social media marketing, persona development for customers and user experience, as well as executive presentations for the sales team.

  • Scope
  • Product Concept Demos
  • Ad Banner Campaigns
  • Lean Iterative UX Design
  • Art Direction & Visual Design
  • Style Guide & Specs

Related Projects: